BOOK SELECTION BASED ON CHILDREN'S BOOK COVERS: ANALYSIS MULTIMODALITY
Abstract
This study discusses the results of investigations into book selection research based on covers in children aged 3-12 years. The aim is to find out how verbal and visual modes are represented in children's book covers and identify whether they influence children's decisions to buy books. This research focuses on the identification of multimodality texts and visual modes in children's books "Words of Life" and "A Dash of Magic." The Multimodal Discourse Analysis Theory (MDA) by Kress and van Lueeween is applied by systematically describing the data found on the covers of children's books. Based on the analysis, it was found that there were three metafunctions found; representational, interactive, and compositional; each plays a certain role in the cover of this child's book. Moreover, research also shows that children aged 3-12 years buy books because they are interested in book covers, with 83.3% of children agreeing to buy books that have engaging titles, images, colors, and designs.
Downloads
References
MartÃnez Lirola, M. 2006. A systemic functional analysis of two multimodal covers. Revista alicantina de estudios ingleses, No. 19 (Nov. 2006); pp. 249-260.
d’Astous, A., Colbert, F., & Mbarek, I. 2006. Factors influencing readers’ interest in new book releases: An experimental study. Poetics, 34(2), 134-147.
d’Astous, A., Colbert, F., & Mbarek, I. 2006. Factors influencing readers’ interest in new book releases: An experimental study. Poetics, 34(2), 134-147
Leemans, H., & Stokmans, M. 1991. Attributes used in choosing books. Poetics, 20(5-6), 487-505.
Matthews, N., & Moody, N. (Eds.). 2007. Judging a book by its cover: Fans, publishers, designers, and the marketing of fiction. Ashgate Publishing, Ltd.
Danko-McGhee, K., & Slutsky, R. 2011. Judging a book by its cover: Preschool children’s aesthetic preferences for picture books. International Journal of Education through Art, 7(2), 171-185.
Oktafiani, D., & Sari, R. P. 2019. COMPOUND WORDS IN CHILDREN’S BOOKS TITLE AS A MEAN TO ACCELERATE CHILDREN VOCABULARY ACQUISITION. Jurnal Akrab Juara, 4(3), 152-165.
Bell, A., & Garrett, P. D. 1998. Approaches to media discourse. Wiley-
Kress, G. & van Leeuwen, T. van 1996. Reading images: The grammar of visual design. London/NY: Routledge.
O’Halloran, K. L. 2011. Multimodal discourse analysis. Continuum companion to discourse analysis, 120-137.
Creswell, J. W. 2010. Mapping the developing landscape of mixed methods research. SAGE handbook of mixed methods in social & behavioral research, 2, 45-68.
Bezemer, J., & Kress, G. 2008. Writing in multimodal texts: A social semiotic account of designs for learning. Written communication, 25(2), 166-19
Kress, G., & Van Leeuwen, T. 2001. Multimodal discourse: The modes and media of contemporary communication. Edward Arnold.
Walsh, M. 2006. Reading visual and multimodal texts: how is ‘reading’different?. Australian Journal of Language and Literacy, 29(1), 24-37.