Muhammad Abdullah, et al. “BRAND EQUITY OF KAPAL API SACHET COFFEE IN SAWANGAN: A COMPREHENSIVE STUDY USING MIXED METHODS”. Akrab Juara : Jurnal Ilmu-Ilmu Sosial, vol. 10, no. 2, May 2025, pp. 536-58, doi:10.58487/akrabjuara.v10i2.2383.