ANALYSIS OF FACTORS CAUSING OPERATIONAL FAILURE OF LOGISTICS COMPANIES IN THE E-COMMERCE ERA: A CASE STUDY OF JET EXPRESS
DOI:
https://doi.org/10.58487/akrabjuara.v11i2.2794Keywords:
Factor Analysis, Causes of Operational Failure, Logistics Companies, E-CommerceAbstract
Jet Express is a shipping service company in Indonesia that once grew rapidly along with the rise of the e-commerce trend. However, in recent years, the company has faced a crisis characterized by declining service, a reduction in operational branches, and declining customer trust. This study aims to analyze the factors causing the Jet Express crisis, its impact on the logistics industry, and potential recovery strategies. The study used a descriptive qualitative approach through literature review and secondary data analysis. The results indicate that the Jet Express crisis was influenced by weak management, intense competition, and a failure to adapt to service digitalization.
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References
Artikel media daring terkait kondisi Jet Express di Indonesia.
CNN Indonesia. (2021, September). Resmi Berhenti Operasi, Jet Express Kalah Saing di Pasar Logistik. Diakses dari [Situs Berita Terkait].
Laporan Asosiasi Logistik Indonesia (ALI) tentang perkembangan e-commerce dan ekspedisi nasional.
Saragih, N. I., Hartati, V., & Fauzi, M. (2020). Tren, Tantangan, dan Perspektif dalam Sistem Logistik pada Masa dan Pasca New Normal Pandemik Covid-19 di Indonesia. Jurnal Rekayasa Sistem Industri, 9(2), 77–86.
Suryanto, T. (2020). Analisis Perkembangan Industri Ekspedisi di Indonesia. Jurnal Manajemen Transportasi, 12(2), 45–56.
Widodo, K. H., Wismadi, A., Mulyono, A. T., dkk. (2021). Recovery Strategy for Logistics Service Industries During and After Pandemic Covid-19: An Indonesian Case. PUSTRAL UGM.
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